Express Clothing

Express Clothing The Ebook below shows all of the information it takes to do a retail analysis for express Clothing. You will find information such as  NAICS, Ownership type, type of retailer, company analysis, Product history and analysis, industry analysis, differentiation, geographic analysis, internet analysis, audience analysis, and a SWOT of the company. You will …

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What do Gen Z Shoppers Really Want?

The presentation below is an overview of what retail stores can do to help bring in more Gen Z customers to there locations. Some locations around the La Crosse area that could help with the presentation would be the retail businesses downtown such as Dales Clothing, Touch of Class, and The Wedding Tree. The best …

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Social Media Curated Content: Social Media Audit

  What is it?  The act of discovering, gathering, and presenting information that surrounds a specific matter to show to others. What level of knowledge of how to create this artifact did you have before you began? For creating a social media audit you will need to know the information of your social media platform …

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Group E-Book Small Business- YouTube, LinkedIn, and Twitter

This project was a collaborative effort between two other students in my marketing course. The Ebook below will show three social media platforms and how they could help a small business trying to advertise or promote. The three social media platforms are YouTube, Linked In, and Twitter.  The information was then pulled together collaboratively into …

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Dales Clothing!

Marketing research is one of the essential steps for businesses looking to narrow down a target segment. The research can be used to collect data to help find information a company might never know. Marketing research is the formal way to communicate with the environment. The steps in marketing research are; formulate the problem, determine …

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Coca-Cola Blog

Coca-Cola and It’s 130 Years of Marketing Experience In a recent article, I read published on the content marketing institute where we got a behind the scenes look at Coca Cola’s Storytelling and the way they market the brand itself. The product of Coca-Cola has not changed for over 130 years, so the company itself …

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8 Key Steps to Improve Your Marketing Research

8 Key Steps to Improve Your Marketing Research Infographics help take paragraphs of text  by putting it into an easy to read poster. Marketers use info graphics to because, Includes short lines of important text Creates easy to view information Includes relevant pictures The infographic below shows 8 key steps in marketing research Information on …

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PR/Earned Media-YouTube

The video below describes how YouTube is created to allow for customers of products to develop videos reviewing the products and showing the viewers about the product. These videos allow for some of the customers to want to buy the product from the same company. Western Technical College Marketing Management Program La Crosse, Wisconsin

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Paid Sponsorship

Paid Sponsorship What is Paid Sponsorship? Sponsorship is what is used by companies to promote their products or business by giving money to another group to help support their own. Advantages Can be seen by millions or people You can sponsor an event at any time of the year Events are held year round Sponsorships …

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In-App, Mobile device, and Gaming Paid Advertising

The video below describes what mobile ads are and what the advantages and disadvantages of in-app ads. Also, the video tells you about what misconceptions of in-app advertising are. Marketing Management Student Western Technical College La Crosse, Wisconsin

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