Paid Sponsorship

Paid Sponsorship

What is Paid Sponsorship?
  • Sponsorship is what is used by companies to promote their products or business by giving money to another group to help support their own.
  • Can be seen by millions or people
  • You can sponsor an event at any time of the year
  • Events are held year round
  • Sponsorships are usually to companies who’s customers are into your products also
  • Can cost a ton of money to sponsor big name companies or sport teams
  • Some events can have too many sponsorships so your company may not be seen
  • Your ad is only ran for that company not a whole radio broadcast
  • Attention
    • Sponsorships bring attention to someone who is watching a company they like and see the other brands they are promoting
  • Interest
    • If you are interested in an event then most likely it will be sponsored by a company to show how you might be interested in their products too.
  • Desire
    • Companies want to sponsor big name events and teams due to their large fan base
  • Action
    • Many companies take action to sponsor teams or events to promote their own products
Kent’s Camera Castle
  1. Which segment do you think this media would effectively reach and why?
    1. This media would best reach an audience that likes to attend events for activities that the company makes products for.
  2. What would be an effective type of message/goal and why?
    1. An effective message would be to have the event talk or show what your product is and how it would be beneficial to them.
  3. Provide an example of how you might use this media to reach your target market.
    1. I would use the cameras from Kent’s to film an event like racing and showcase the race teams website with links to yours and how to buy a camera just like it.
Surprises and Misconceptions
  • You can apply for various sponsorships through various website to sponsor their company from using your own Instagram or YouTube account.
  • A misconception is that people think sponsorships are free but they can go away just as fast as you are given one from a company to promote their products.


Western Technical College

Marketing Management Student

La Crosse, Wisconsin

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