What is Paid Sponsorship?
- Sponsorship is what is used by companies to promote their products or business by giving money to another group to help support their own.
- Can be seen by millions or people
- You can sponsor an event at any time of the year
- Events are held year round
- Sponsorships are usually to companies who’s customers are into your products also
- Can cost a ton of money to sponsor big name companies or sport teams
- Some events can have too many sponsorships so your company may not be seen
- Your ad is only ran for that company not a whole radio broadcast
- Sponsorships bring attention to someone who is watching a company they like and see the other brands they are promoting
- If you are interested in an event then most likely it will be sponsored by a company to show how you might be interested in their products too.
- Companies want to sponsor big name events and teams due to their large fan base
- Many companies take action to sponsor teams or events to promote their own products
Kent’s Camera Castle
- Which segment do you think this media would effectively reach and why?
- This media would best reach an audience that likes to attend events for activities that the company makes products for.
- What would be an effective type of message/goal and why?
- An effective message would be to have the event talk or show what your product is and how it would be beneficial to them.
- Provide an example of how you might use this media to reach your target market.
- I would use the cameras from Kent’s to film an event like racing and showcase the race teams website with links to yours and how to buy a camera just like it.
Surprises and Misconceptions
- You can apply for various sponsorships through various website to sponsor their company from using your own Instagram or YouTube account.
- A misconception is that people think sponsorships are free but they can go away just as fast as you are given one from a company to promote their products.
- The Truth About Getting Sponsored. Brian L. November 6, 2017. http://www.getsponsoredfast.com/get-corporate-sponsorship/
- Does Marketing Capability matter in determining the Effectiveness of Sport Sponsorships? Kamran Eshghi. Sourav Ray. Hesam Shahriari. February 22, 2017. November 6, 2017. https://macsphere.mcmaster.ca/bitstream/11375/21192/1/sbv_wp_2017-02.pdf
La Crosse, Wisconsin