Paid Sponsorship

What is Paid Sponsorship?
Kent’s Camera Castle
  1. Which segment do you think this media would effectively reach and why?
    1. This media would best reach an audience that likes to attend events for activities that the company makes products for.
  2. What would be an effective type of message/goal and why?
    1. An effective message would be to have the event talk or show what your product is and how it would be beneficial to them.
  3. Provide an example of how you might use this media to reach your target market.
    1. I would use the cameras from Kent’s to film an event like racing and showcase the race teams website with links to yours and how to buy a camera just like it.
Surprises and Misconceptions


Western Technical College

Marketing Management Student

La Crosse, Wisconsin

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