What is it? 

The act of discovering, gathering, and presenting information that surrounds a specific matter to show to others.

What level of knowledge of how to create this artifact did you have before you began?

For creating a social media audit you will need to know the information of your social media platform so, I was able to have the knowledge of the Western Marketing pages by logging in and seeing the analytics of the pages.

How did you learn how to do it?

I was able to research what goes into a social media audit by going to  https://sproutsocial.com/insights/social-media-metrics-that-matter/ and being able to see how a social media audit works and what matrices I would need to add.

What did you learn from the process?

I was able to learn that social media audits help show how a company can grow by taking a look at the metrics on the analytics page.

Social media audits are significant when looking on how to improve your social media post to strengthen your company better. These audits help take an in-depth look at what each post or multiple posts are getting open your page. Each post you do an audit for will be different because of the type of content on each page. This is where you need to see if you need to curate more and create different posts or create a whole new line of posts for a different product your company may have. You can see a type of social media audit below from one I have done for the Western Technical College Marketing pages.

Social Media Audit

In conclusion, social media audits can significantly improve the way you would start making posts on your social media platforms. It helps to see what works and what needs improving. So use the audit whenever you need more information for your social media platforms.



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