The Importance of Retail Policies

Policies are one of the hardest things to know if you should put into place when you are running a company. Usually, the policies are set before there is a problem, but something always comes up the standard policies never cover. I believe that policies are great if there is a problem that needs to […]

Personal Brand Growth

When I first started at Western Technical College, I never knew that this program would allow me to develop the skills and knowledge to be able to accomplish the tasks the jobs I want to require. Through the classes from last year into this year, it has allowed me to figure the profession I want […]

Top Current Trends in Store Design

Some of the newest trends have been explained by Randal Retail Group to help retailers with there store and how to attract customers to buy their products. You can read the whole article here:  the topics that are covered in the article help with all the unique designs you could use to help attract customers […]

Express Clothing

Express Clothing The Ebook below shows all of the information it takes to do a retail analysis for express Clothing. You will find information such as  NAICS, Ownership type, type of retailer, company analysis, Product history and analysis, industry analysis, differentiation, geographic analysis, internet analysis, audience analysis, and a SWOT of the company. You will […]

What do Gen Z Shoppers Really Want?

The presentation below is an overview of what retail stores can do to help bring in more Gen Z customers to there locations. Some locations around the La Crosse area that could help with the presentation would be the retail businesses downtown such as Dales Clothing, Touch of Class, and The Wedding Tree. The best […]

Social Media Curated Content: Social Media Audit

  What is it?  The act of discovering, gathering, and presenting information that surrounds a specific matter to show to others. What level of knowledge of how to create this artifact did you have before you began? For creating a social media audit you will need to know the information of your social media platform […]

Group E-Book Small Business- YouTube, LinkedIn, and Twitter

This project was a collaborative effort between two other students in my marketing course. The Ebook below will show three social media platforms and how they could help a small business trying to advertise or promote. The three social media platforms are YouTube, Linked In, and Twitter.  The information was then pulled together collaboratively into […]

Dales Clothing!

Marketing research is one of the essential steps for businesses looking to narrow down a target segment. The research can be used to collect data to help find information a company might never know. Marketing research is the formal way to communicate with the environment. The steps in marketing research are; formulate the problem, determine […]

Coca-Cola Blog

Coca-Cola and It’s 130 Years of Marketing Experience In a recent article, I read published on the content marketing institute where we got a behind the scenes look at Coca Cola’s Storytelling and the way they market the brand itself. The product of Coca-Cola has not changed for over 130 years, so the company itself […]

8 Key Steps to Improve Your Marketing Research

8 Key Steps to Improve Your Marketing Research Infographics help take paragraphs of text  by putting it into an easy to read poster. Marketers use info graphics to because, Includes short lines of important text Creates easy to view information Includes relevant pictures The infographic below shows 8 key steps in marketing research Information on […]